Marketing Strategy

Organizing the information needed to develop a Marketing Strategy

Organizing the information needed to develop a Marketing Strategy and to establish the baseline of information and knowledge needed to make key decisions. I have broken the thought process to develop a marketing strategy down into three sections: Market, Media, and Message. Each section has crossover into the other sections so the process is not …

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Marketing Strategy Part 4 – How to calculate the Cost of Acquisition (COA)

Knowing how to calculate the Cost of Acquisition (COA) of a new customer is a critical skill needed to improve the efficiency of your marketing. Calculating COA requires that you know a variety of intermediate pieces of information to get to the COA number. COA is applicable in all areas of marketing and advertising and …

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Marketing Strategy Part 3: How to calculate Life Time Value for a Sporadic Purchase Cycle

Understanding how to calculate Life Time Value (LTV) of a customer is essential to knowing how to approach strategic decisions related to marketing. When a business has either a sporadic customer purchase cycle or a long term interval between repeat purchases it can be challenging to know what the LTV is. In this article we …

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Marketing Strategy Part 2 – Marketing Economics for businesses with Recurring Revenue models

Generally, business revenue models fall into two categories… recurring revenue models and non-recurring revenue models. A business with a recurring revenue model can be looked at like they generate an annuity revenue stream. Because of that you can use financial industry concepts to predict the Life Time Value (“LTV”) of a customer. First you have …

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How to construct an effective marketing strategy

Introducing a blog post series on how to construct an effective Marketing Strategy An effective marketing strategy is one of the major differences between small businesses and big businesses. Learning how to construct an effective marketing strategy is a skill that can be learned. This email series will walk you through the foundational concepts and …

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