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Marketing Strategy Part 2 – Marketing Economics for businesses with Recurring Revenue models

Generally, business revenue models fall into two categories… recurring revenue models and non-recurring revenue models. A business with a recurring revenue model can be looked at like they generate an annuity revenue stream. Because of that you can use financial industry concepts to predict the Life Time Value (“LTV”) of a customer. First you have […]

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Understanding the Economics of Marketing

Marketing Strategy Part 1 – The Economics of Marketing Understanding the economics of marketing is a critical concept that many small business owners have not either been taught or has sufficient experience to fully understand. As a result, one of the biggest mistakes small businesses make is pricing their products and services “Too Low”. What […]

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How to construct an effective marketing strategy

Introducing a blog post series on how to construct an effective Marketing Strategy An effective marketing strategy is one of the major differences between small businesses and big businesses. Learning how to construct an effective marketing strategy is a skill that can be learned. This email series will walk you through the foundational concepts and […]

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