Marketing Strategy Part 1 – The Economics of Marketing Understanding the economics of marketing is a critical concept that many small business owners have not either been taught or has sufficient experience to fully understand. As a result, one of the biggest mistakes small businesses make is pricing their products and services “Too Low”. What […]
Introducing a blog post series on how to construct an effective Marketing Strategy An effective marketing strategy is one of the major differences between small businesses and big businesses. Learning how to construct an effective marketing strategy is a skill that can be learned. This email series will walk you through the foundational concepts and […]
Here are Four Reasons You DON’T NEED a CRM: #1: You don’t want to grow your business. A growing business would cut into your commitment to binge watch all 635 episodes of Gunsmoke. #2: You have too many customers. Getting away from pesky customers is the main reason that you look forward to nights and […]
Cash Flow… it is all about Cash Flow. Do you have a business that someone will want to buy when you are ready to sell? What does that look like in your industry? Most entrepreneurs dream of growing a business to the point where someone will buy it and then they can retire and live […]
A CRM should have the ability to generate reports that are easily visible to the general public. Think of web pages that are generated by the CRM and can dynamically and automatically update the information being displayed without any direct manual intervention. Here is an example to consider. We have a client who operates an […]
Managing data is a challenge for even the most sophisticated business owners. As you customize your CRM and add unique data fields the number of fields can easily overwhelm your ability to keep up with them. The above is the reason that your CRM should offer several different tools that make it easier for you […]
With a little luck you noticed the headline and thought… why not take a peak. Here is the deal… there has been a tremendous amount written about competitive advantage in business, but very little really hits the mark in terms of explaining what it is in a manner that helps the small business owner take […]
You should select a CRM with Integrated Shopping Cart functionality. A CRM with integrated shopping cart capability can make a huge difference in your overall sales and the growth of your online business. By having the ability to capture critical information about your customers and send them pertinent information about additional products and services you can […]
CRM SMS Text Marketing Tools are super efficient marketing essentials. CRM SMS Text Marketing tools are super efficient marketing essentials. Every business that is serious about 21st century marketing needs SMS Text Messaging. CRM SMS Text Marketing Tools Traditional email marketing is very old school and only about 23% of people open emails that are […]
CRM email marketing tools accelerate business growth. What good is a CRM that cannot easily communicate to your contacts? CRM email marketing tools are essential to business growth. We live in the most connected age ever, and each day more opportunities for connecting to people are created. Business is all about relationships and why would […]
