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Marketing Strategy Part 2 – Marketing Economics for businesses with Recurring Revenue models

Generally, business revenue models fall into two categories… recurring revenue models and non-recurring revenue models. A business with a recurring revenue model can be looked at like they generate an annuity revenue stream. Because of that you can use financial industry concepts to predict the Life Time Value (“LTV”) of a customer. First you have […]

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Understanding the Economics of Marketing

Marketing Strategy Part 1 – The Economics of Marketing Understanding the economics of marketing is a critical concept that many small business owners have not either been taught or has sufficient experience to fully understand. As a result, one of the biggest mistakes small businesses make is pricing their products and services “Too Low”. What […]

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How to construct an effective marketing strategy

Introducing a blog post series on how to construct an effective Marketing Strategy An effective marketing strategy is one of the major differences between small businesses and big businesses. Learning how to construct an effective marketing strategy is a skill that can be learned. This email series will walk you through the foundational concepts and […]

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Four Reasons You DON’T NEED a CRM

Four Reasons You DON’T NEED a CRM

Here are Four Reasons You DON’T NEED a CRM: #1: You don’t want to grow your business. A growing business would cut into your commitment to binge watch all 635 episodes of Gunsmoke. #2: You have too many customers. Getting away from pesky customers is the main reason that you look forward to nights and […]

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It is ALL about the Cash Flow!

Cash Flow… it is all about Cash Flow. Do you have a business that someone will want to buy when you are ready to sell? What does that look like in your industry? Most entrepreneurs dream of growing a business to the point where someone will buy it and then they can retire and live […]

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[CRM for Business] Custom Web Forms make it easy to display information to public

A CRM should have the ability to generate reports that are easily visible to the general public. Think of web pages that are generated by the CRM and can dynamically and automatically update the information being displayed without any direct manual intervention. Here is an example to consider. We have a client who operates an […]

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