A CRM should have the ability to generate reports that are easily visible to the general public. Think of web pages that are generated by the CRM and can dynamically and automatically update the information being displayed without any direct manual intervention. Here is an example to consider. We have a client who operates an […]
[CRM for Business] Customizable Data Entry and Record Edit Forms
Managing data is a challenge for even the most sophisticated business owners. As you customize your CRM and add unique data fields the number of fields can easily overwhelm your ability to keep up with them. The above is the reason that your CRM should offer several different tools that make it easier for you […]
Sustainable Competitive Advantage – Myth vs Reality
With a little luck you noticed the headline and thought… why not take a peak. Here is the deal… there has been a tremendous amount written about competitive advantage in business, but very little really hits the mark in terms of explaining what it is in a manner that helps the small business owner take […]
[CRM for Business] CRM with Integrated Shopping Cart
You should select a CRM with Integrated Shopping Cart functionality. A CRM with integrated shopping cart capability can make a huge difference in your overall sales and the growth of your online business. By having the ability to capture critical information about your customers and send them pertinent information about additional products and services you can […]
[CRM for Business] CRM SMS Text Marketing Tools
CRM SMS Text Marketing Tools are super efficient marketing essentials. CRM SMS Text Marketing tools are super efficient marketing essentials. Every business that is serious about 21st century marketing needs SMS Text Messaging. CRM SMS Text Marketing Tools Traditional email marketing is very old school and only about 23% of people open emails that are […]
[CRM for Business] CRM email marketing tools
CRM email marketing tools accelerate business growth. What good is a CRM that cannot easily communicate to your contacts? CRM email marketing tools are essential to business growth. We live in the most connected age ever, and each day more opportunities for connecting to people are created. Business is all about relationships and why would […]
[CRM for Business] CRMs Improve Customer Experience
CRM systems can improve customer experience by tracking customer interactions and by recording customer feedback. CRM systems can improve customer experience. There is a body of academic research focused on the concept of Customer Experience Management (CEM). There are many CRM systems but not very many CEM systems. The primary difference between a CRM and […]
[CRM for Business] CRMs Improve Office Efficiency
CRMs Improve Office Efficiency primarily by automating repetitive tasks such as setting up marketing processes and making sure that prospective clients get consistent delivery of marketing messages. One of the main goals of all business is to improve office efficiency. Any business that has figured out how to create a Marketing and Sales process which […]
[CRM for Business] CRMs Automate Repetitive Tasks
CRMs Automate Repetitive Tasks by using process automation logic. CRMs can automate repetitive tasks using Marketing Automation tools. Marketing Automation is a popular term currently being used by many different companies offering data management services and tools. I thought that it would be a good idea to showcase some simple process automation so that you […]
Are you picking low hanging fruit with your CRM?
Are you picking low hanging fruit with your CRM? Every business has low hanging fruit and your CRM should help you identify and pick it. Low hanging fruit is a metaphor for easy money. You know, thing like fast sales, high margins, customers ready to buy now, etc. Low hanging fruit is the dream of […]